Coporate Iresponsibility.

            In the consumer electronics Industry, there are many chances that products will not function as supposed to. However, it is the company mission to acknowledge  that fault and fix it. When a company doesn't recognize it's mistakes, and then comes to a conclusion by solving the problem by doing something else. The company behaviour is been seen as the standard of corporate irresponsibility.
           An example of corporate irresponsibility, would be when the new Apple iPhone 4 was launch and a problem was founded weeks later of it's iPhone 4 antenna reception failure, causing major issues to consumers around the world and Apple did little action toward this problem. Apple knew that a problem would occur to the phone and instead of doing the right thing and admitting Apple's mistake. Steve Jobs CEO of Apple, decided to lay the blame on the entire mobile phone industry. After trying and failing to justify the dismal wireless reception capability of the iPhone 4, Jobs proclaimed that "phones aren't perfect." Also Jobs appealed to science by saying that Apple hadn't found a way "around the law of physics." So the phone was designed to be hand held according to his explanation. Jobs explains that the iPhone 4 reception problem is a non-issue, affecting merely a small minority of users. He says that the cause might be because there simply aren't enough cases available for the iPhone 4, but with the previous iPhone 3G, the phone didn't had any problems because cases designed would fit and for the iPhone 4 many people didn't had the same desire of the same cases.
              Yet, the truth of the matter is that Apple's loyal customers are getting cheat with a major issue, and if Jobs doesn't take actions towards his mistakes and his company. He will eventually start loosing loyal customers and public customer in the society. Although he state "Apple is not perfect" but he claims that Apple is "an engineering company" customers expectations are high in demand and customers are willing to give up their Apple products due to insufficient satisfaction. A company bad actions toward their mistakes can bring bad influences and consequences to it's company but mostly it will be consider as a corporate irresponsibility.

Apple incomplete.

Week 4- Marketing Environment.

             As changes happen in the environment and times passes, new development, learning's and all type of factors arises within a society. Both producers and consumers transforms the way the market functions. During development companies should require its new changes to be prepare for the possible effects of the shift. The changes in a environment can give the company either benefits or problems.
             Apple's marketing environment factors are several which includes, technological factor, inflation, and competitive factor. As we experience changes in our environment Apple's strategy tries to remain constant focusing on their major impact on their environment. When it comes to the technology aspect, Apple use various technological innovations that help in increasing productivity and improving the quality of their products. Although Apple had faced some problems with their products that where affecting the environment and its consumers. Apple executed those changes into solving them by showing their customer that Apple Cares, and giving them information on their future improvements on their products. As new season comes Apple tires to improve their products by reinventing their previous products and making them more creative, enjoyable and more usable that always impact the society. One of Apple's improvements that helped within the environment was when Apple started removing toxic part on their products, and providing products with less materials, lighter in weight and sizes also products with less electricity consumption. In our environment many consumers are concern on what they purchase, and they make sure is worth the products.
            During competitive economy that we live in today, many consumers think twice before they do their purchases. Inflation is one of Apple's concern, as Apple's products are in high prices. Many customers tend not to buy Apple's products due to it's high prices. Even though their products price may affect their profit, they keep the same price on most of their products and yet Apple remains being a successful company.
            When it comes to competition, Apple's makes sure they stay on the top with their high-tech products within the market. By creating very modern, advance and usable products. Apple's mainly competition are Microsoft, other main computer companies, and even music products in the music industry. Apple provides as huge variety of uses in their products such as the iPod and iPhone. Within the environment Apple's consumers are based on age, professionals and everyone else. Many young people, professionals, college students are their primary customers and so Apple popular products attracts those customers, that in the competition market other company stay behind and Apple strives in changes of the environment.

Country of Origin.

Watch - China
Shoes -  China
Socks -  USA
Shorts -  Sweden
Belt - No label
Shirt -  China
Underwear - China

Week-2-3 Additional Blog on Strategy Planning

           In the process of  Apple new ideas towards their new technology and new methods to improve their strategies on engaging consumers. Apple has further it's efforts to advice publishers to join the company's first push into selling newspapers and magazines subscriptions for the iPad tablet computer. Being able to accomplish it within the next two months or by the beginning of next year.
          While Apple tries to improve their technology to expand their innovating ideas, some of the people says that is better for Apple to announce the print-subscription, and it's periodical service offering as early as next year, along with the likely introducing of a new iPad. Instead of Apple announcing it's offers within the next month or so. Apple has allowed publishers to include "The Wall Street Journal" for $3.99 a week for full access, Newsweek for $2.99 each, the Financial Times, and digital magazine newsstand Zinio, also GQ $2.99/ issues, People for $3.99 each and the USA Today for free. As with Apple's rapid entrances into the media, the subscription efforts have been a big controversial inside the newspapers and magazines companies. All publishers are worried about letting Apple take it's typical 30% sales cut on the media that will sell. Regardless of what other medias might think, Apple's objective towards their new plan has been set and they are looking forward to accomplish their new plan that will change the paperless of daily readers, witch also encourages into the green market. The subscription push will be a sign that newspapers and magazines will be Apple's next front in it's sale of media like it has been with the music industry and with television shows, movies, and books. Apple ideas might have big changes in the world we live in today especially for their consumers that get it's highly benefits.

        

Week 3- Ethics and Social Responsibility

             Apple is committed to provide the highest standards of ethics and social responsibility throughout their cooperation. Through their Code of Conduct they ensures that working conditions in Apple's supply chain are well safe, also that their workers are treated with respect and dignity, and that the manufacturing process are environmentally responsible. Apple's Code of Conduct recognize the standards as follow: International Labor Organization Standards (ILO), Universal Declaration of Human Rights (UDHR), Social Accountability International (SAI), and the Ethic Trading Initiative (ETI). All this code of conduct are apply in all Apple's stores and manufacturing centers. One of it's code of conduct which is Labor and Human Rights, might be the most important one. Every employee has the right to be respected, organized, and be understood. As we know employees needs to be satisfies in order to have customer satisfaction.
         
           Apple's biggest movement in their social responsibility has been their new idea of Apple going green. Apple has stepped up its effort to become environmentally friendly. During the past few years, Apple has manage to go green and being able to gain profit with the new program that everyone in the market is agreeing with. Apple has improve their products in ways that are more environmentally friendly, by removing some of toxic parts in their products and making them more valuable. They produce longer lasting batteries for Macbooks, iPhones, iPods to help reduce the consumption of electricity. Apple engineers improved the energy efficiency of devices by 30%. They  also uses up 55% less material on  new products than it's first generation. But most importantly Apple offers recycling, being able to recycle old products with rewards in return. Recycle anything from your Mac or PC, old iPod, iPhone or any mobile phone and if it has monetary value they'll apply that forward with an Apple gift card, or 10% off a new product. Other ways that Apple is going green is throughout their manufacturing. In their products transportation, smaller packaging than the one's used before, turns out to be a big fuel saver. Now Apple can fit 50% more boxes on a pallet. Apple is using 38%of manufacturing, 5% of transportation, 53% of product use, 1% recycling and 3% facilities. Apple once again is separating itself from the rest of others markets.

Week 2- additional blog

              As the year's holidays arrives, Apple prepares themselves with their new products introduces in the past month. The new iPod nano, the new iPod touch, the iPad and the new iTV. During the summer when Apple introduced the iPhone 4 a few weeks later all stores had sold outs of the iPhone and more iPhones where needed to produce. This was one of the most successful product in Apple's history being sold in the shortest period of time. Despite the economy we live today, Apple strategy plan intends to have the same impact on their new products of high purchases in the upcoming holidays. Also becoming more green they expect to engage more customers with their new products in the upcoming year.

Week 2- Strategic Planning of Apple Inc.

              After the downfall of Apple, they learned that taking small steps towards their company success was the best plan and to stick with it. Apple's strategic plan is mostly based on improving their products for a better tomorrow. They try to develop new capabilities and convince customers through their merchandise, their own beliefs and their world view so everyone can do to. Apple has two main strategies which are employing "technology-push" and "market-pull." Apple's innovation on creating the most creative, modern useful technology is their "technology-push." They not only focus on their highly technical gadgets to be sold, but how they reach to people through their technology. Their branding also is a plan, is about lifestyle, imagination, liberty, passion, hope, dreams and aspirations.
               Customer requirements also emphasizes on Apple's planning that serves with "market-pull." They take into account what customers demand and provide the best customer services. Apple's strategic planning evolves through their ideas of technology that reaches valuable customers and the way they serve their customers to fill their needs and demands. Apple's goal is to create design more innovating technological products that will serve to the public and be a change in the future.