Apple designs and manufactures consumer electronics and relative software products. Their main target markets are college student, professionals, artists and computer followers as well as big companies. However, Apple doesn't seem to target market in the way other companies do. Even though their main target are professional users, they target people. It focuses on users of all type of demographic group and market. Apple lets users decide how and where they'll use its products. Most importantly Apple target to the most creative and liberal people that love innovative, high-tech new products. Their main idea of their products is to engage consumers to be creative, have imagination, and modern with the speed of tech.
Apple realize that despite their price, they know that by being abroad targeting to everyone, not specifically a market segment. But they realize that there are people out there employed willing to embrace Apple products.
Since Apple launched its first products to the public, it began expanding around the nation. For the past years Apple geographic segmentation has increase globally. Targeting to major cities around the world, such like; Tokyo, Russia, Europe, and many more high populated countries becoming a global brand. Apple has become a well known company globally and its strategy concerning target segmentation and targeting markets are simple and open to everyone.
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