Saturday, October 16, 2010

Week 7- Retailing

           Apple Retail Store has expanded throughout the last few years having more than 225 stores, including in Japan, Canada, the UK, Italy, Australia and China. Also it has been confirmed that future stores will be open in more countries around the world. Apple retail store is consider a Specialty Store due to it's specializing in a type of merchandise which are the entire line of computer products, software and peripherals mainly is all about technology merchandise.
          Apple store provides the most modern technology and environment which complements with Apple's products. Apple retail store 5th Avenue is an inspiring store, the instant you see it, it leads you to an engaging visit to the store. The store architecture and large front windows with interactive display of cables and wires. The window glass, glass stairs and glass elevator gives a bright entrance and lighting. The store is in the lower level of the entrance and has a very bright interior. As soon ass you enter the interior floor you can see the big display of all products and different sections. Apple store use large open tables to display all products, allowing all visitors experience on hand with each product. Is the best place to test, drive, and explore as well as learn Apple products. Large posters are around the wall showing all products.There's a sit-down area for kids and demonstrations. Apple's staff employees are easily identify by the solid color shirts they wear with Apple logo and their greetings to all customers. One of the most important part of purchasing products is by testing them before you decide. Apple allows it, the presentation of the store is convenient for everyone, having a wide space, large open tables and all the products on display that makes all customers feel in a well modern and comfortable atmosphere.
 

As soon as you enter the store a knowledgeable Apple specialist provides its service to help you with any questions or concern. Not only is the self-service with Apple products the best way to learn about each product use, but also the customer service Apple provides. Employees helps each customers how to use products and gives you valid information. For valuable customers Apple provides One-to-One services which allows introduction guidance to Apple products once you purchase them whether is for business, school or personal use. Also they provide personal shopping appointments to have uninterrupted time with a specialist to have your questions answer.Especially during times when the store are very busy during the day, the 5th Avenue store is always full of visitor mainly because is located in a busiest areas. If you have any technical questions on any of your products, the Genius Bar can answer technical questions, give free advice, insight, technical support, troubleshoot problems, and perform repair by the geniuses of Apple employees. The Apple retail store implement more than just a customer service, they have workshops, youth programs and help for business people. Apple store is a fun place to learn, shop, and experience Apple's products, however its price is moderate to high which makes customers to think twice before they do their purchase. Regardless Apple products are purchased by hundreds of customers daily.

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