Apple have been producing products that attracts consumers to view them as fun, unique and intelligent. Apple provides a variety of products that can be classified as either a business or a consumer products, depending on it's use. For business use Apple products are used to facilitate an organization operations, office use, graphic and art experts users and much more. Regular consumers buy products to satisfy individuals personal wants. Overall Apple's new products can be consider as unsought products, its future new products are unknown until advertising increase consumer awareness of them. However, sometimes Apples shows a sneak-peak of Apple future products to engage consumers towards their coming-up innovative products.
Overtime, Apple changes their products with new technical and product development to improve its function, style and quality for more easier, funner and amazing use. An example of Apple product modification is in their iPods, they had manage to improve and change their products with more application and much more advance. As well as in their Macs such as their new Mac Air and iPad. As more products are design Steve Jobs makes sure that its products concept are firm, known and as perfect as possible. By modifying their products, its benefits and especially their branding using their same logo in different styles.
Apple simplicity brand is the ultimate sophistication of their success which aligns with their products and synonymous to intelligences, simple and easy to identify. The simple apple logo has been a global brand since Apple abroad overseas obtaining most of its revenue outside the United States. All around the world Apple is known and easy to identify which attracts consumers to their innovative products. Apple's products concept is based on improvements, intelligence, uniqueness and simple that brings the most modern products to all. 
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