Week 11- Integrated Marketing Communication.

           Apple's marketing communication has abroad with knowledge and enticing customers every time. Apple communication is intriguing, simple, clear and clever. Their strategy is broadcasting in TV ads, in print ads and online to attract customers. Its communication process within all Apple's promotion mix; advertising, public relation and encoding the message of Apple's mission has helped boosts sales, but enhances the brand value as well.
         Apple  promotion strategy begins by introducing their new products to a group of people in conference and then advertising through ads. Apple's promotional goals are to bring more customers and increase sales by promotions, discounts and much more. Also the AIDA ( Attention, Interest, Desire, Action) concept is used by Apple in their strategy plan. As we all know the only way many people finds out about new products are through Advertisements and sometimes a firm cannot reach their sales goals if their target market is not aware of the good or service that exists.
               When Apple introduced the iPod, Apple had to advertise and promote it extensively through ads on TV, in magazines and on the internet to create attention (A) and awareness for the new products. After the target audience were aware of the product it was time to create interest ( I ), it was by demonstrating to the public the products features on hands in Apple's stores. Apple face competition based of desire (D)on other brands. Their needed to convince potential customers that iPod was the best solution to meet their desire by adding special features such as, extended-life battery, photo-video storage, clock, calender, to-do list and other features. As a result of convincing the target to choice Apple's iPod the most important part was Action (A) to purchase the item, effectively Apple continued advertising to communicate the features, benefits and used of promotions and price discounts.