Week 12- Customer Relationship Management.

    

      Apple has manage to increase customer relationship throughout the years based on their customer service, knowledge, well-thought-out plan to deliver strong products and by creating an Apple culture that builds customers loyalty. Apple provides variable type of activities that keep customers inform in Apple products and aware of what Apple has to offer.

           When shoppers sleeps or tent outside of stores waiting for the new release of products, to be the first ones to buy them such as the iPhone 4 and iPad, its for sure that the company has fanatical brand loyalty. Not only based on Apple's new innovative modern products that attract consumers and leads them to always come back for more, but also what Apple provides within the company. Apple store is a place where you can gather with others, share, learn and enjoy all of Apple product lines. Apple's staffers are well knowledge informed and trained about its products, making customers feel well comfortable when requesting information and service about the products. This fact sets Apple apart from the rest of the computing crowd. Apple store is a friendly place where Mac and PC users alike are well encourage to play and explore with the technology that the company offers, by creating this type of environment Apple encourages current and new customers to get excited about what it has to offer each season. 

           Apple not just provides hardware, but also additional accessories to their products. Such as an iPod, once you buy one, you can download music via iTunes, in iTunes where customers can stay in touch with Apple music world. Other products as well have many additional accessories towards their products.

      Apple makes sure their products last and if for any unpleasantness reason, there's an Apple customer-service representative willing to assist at all times. As well as a warranty which comes along for each product at the purchase time. Apple is always looking for something new, something better while they do they make sure to offer discounts promotions and live learning experience such as workshop in stores. 

       Apple's allows customers to view new updates and purchase products on the online store which offers sales promotion as well. You can also sign up for e-mail updates for new news on product lines. What is best that attract customers to always return to Apple is their slick-looking hardware that reminds customers every time they use Apple products that what Apple offers is appealing and builds loyalty and much more customer relationship.