Coporate Iresponsibility.

            In the consumer electronics Industry, there are many chances that products will not function as supposed to. However, it is the company mission to acknowledge  that fault and fix it. When a company doesn't recognize it's mistakes, and then comes to a conclusion by solving the problem by doing something else. The company behaviour is been seen as the standard of corporate irresponsibility.
           An example of corporate irresponsibility, would be when the new Apple iPhone 4 was launch and a problem was founded weeks later of it's iPhone 4 antenna reception failure, causing major issues to consumers around the world and Apple did little action toward this problem. Apple knew that a problem would occur to the phone and instead of doing the right thing and admitting Apple's mistake. Steve Jobs CEO of Apple, decided to lay the blame on the entire mobile phone industry. After trying and failing to justify the dismal wireless reception capability of the iPhone 4, Jobs proclaimed that "phones aren't perfect." Also Jobs appealed to science by saying that Apple hadn't found a way "around the law of physics." So the phone was designed to be hand held according to his explanation. Jobs explains that the iPhone 4 reception problem is a non-issue, affecting merely a small minority of users. He says that the cause might be because there simply aren't enough cases available for the iPhone 4, but with the previous iPhone 3G, the phone didn't had any problems because cases designed would fit and for the iPhone 4 many people didn't had the same desire of the same cases.
              Yet, the truth of the matter is that Apple's loyal customers are getting cheat with a major issue, and if Jobs doesn't take actions towards his mistakes and his company. He will eventually start loosing loyal customers and public customer in the society. Although he state "Apple is not perfect" but he claims that Apple is "an engineering company" customers expectations are high in demand and customers are willing to give up their Apple products due to insufficient satisfaction. A company bad actions toward their mistakes can bring bad influences and consequences to it's company but mostly it will be consider as a corporate irresponsibility.

Apple incomplete.

Week 4- Marketing Environment.

             As changes happen in the environment and times passes, new development, learning's and all type of factors arises within a society. Both producers and consumers transforms the way the market functions. During development companies should require its new changes to be prepare for the possible effects of the shift. The changes in a environment can give the company either benefits or problems.
             Apple's marketing environment factors are several which includes, technological factor, inflation, and competitive factor. As we experience changes in our environment Apple's strategy tries to remain constant focusing on their major impact on their environment. When it comes to the technology aspect, Apple use various technological innovations that help in increasing productivity and improving the quality of their products. Although Apple had faced some problems with their products that where affecting the environment and its consumers. Apple executed those changes into solving them by showing their customer that Apple Cares, and giving them information on their future improvements on their products. As new season comes Apple tires to improve their products by reinventing their previous products and making them more creative, enjoyable and more usable that always impact the society. One of Apple's improvements that helped within the environment was when Apple started removing toxic part on their products, and providing products with less materials, lighter in weight and sizes also products with less electricity consumption. In our environment many consumers are concern on what they purchase, and they make sure is worth the products.
            During competitive economy that we live in today, many consumers think twice before they do their purchases. Inflation is one of Apple's concern, as Apple's products are in high prices. Many customers tend not to buy Apple's products due to it's high prices. Even though their products price may affect their profit, they keep the same price on most of their products and yet Apple remains being a successful company.
            When it comes to competition, Apple's makes sure they stay on the top with their high-tech products within the market. By creating very modern, advance and usable products. Apple's mainly competition are Microsoft, other main computer companies, and even music products in the music industry. Apple provides as huge variety of uses in their products such as the iPod and iPhone. Within the environment Apple's consumers are based on age, professionals and everyone else. Many young people, professionals, college students are their primary customers and so Apple popular products attracts those customers, that in the competition market other company stay behind and Apple strives in changes of the environment.

Country of Origin.

Watch - China
Shoes -  China
Socks -  USA
Shorts -  Sweden
Belt - No label
Shirt -  China
Underwear - China

Week-2-3 Additional Blog on Strategy Planning

           In the process of  Apple new ideas towards their new technology and new methods to improve their strategies on engaging consumers. Apple has further it's efforts to advice publishers to join the company's first push into selling newspapers and magazines subscriptions for the iPad tablet computer. Being able to accomplish it within the next two months or by the beginning of next year.
          While Apple tries to improve their technology to expand their innovating ideas, some of the people says that is better for Apple to announce the print-subscription, and it's periodical service offering as early as next year, along with the likely introducing of a new iPad. Instead of Apple announcing it's offers within the next month or so. Apple has allowed publishers to include "The Wall Street Journal" for $3.99 a week for full access, Newsweek for $2.99 each, the Financial Times, and digital magazine newsstand Zinio, also GQ $2.99/ issues, People for $3.99 each and the USA Today for free. As with Apple's rapid entrances into the media, the subscription efforts have been a big controversial inside the newspapers and magazines companies. All publishers are worried about letting Apple take it's typical 30% sales cut on the media that will sell. Regardless of what other medias might think, Apple's objective towards their new plan has been set and they are looking forward to accomplish their new plan that will change the paperless of daily readers, witch also encourages into the green market. The subscription push will be a sign that newspapers and magazines will be Apple's next front in it's sale of media like it has been with the music industry and with television shows, movies, and books. Apple ideas might have big changes in the world we live in today especially for their consumers that get it's highly benefits.

        

Week 3- Ethics and Social Responsibility

             Apple is committed to provide the highest standards of ethics and social responsibility throughout their cooperation. Through their Code of Conduct they ensures that working conditions in Apple's supply chain are well safe, also that their workers are treated with respect and dignity, and that the manufacturing process are environmentally responsible. Apple's Code of Conduct recognize the standards as follow: International Labor Organization Standards (ILO), Universal Declaration of Human Rights (UDHR), Social Accountability International (SAI), and the Ethic Trading Initiative (ETI). All this code of conduct are apply in all Apple's stores and manufacturing centers. One of it's code of conduct which is Labor and Human Rights, might be the most important one. Every employee has the right to be respected, organized, and be understood. As we know employees needs to be satisfies in order to have customer satisfaction.
         
           Apple's biggest movement in their social responsibility has been their new idea of Apple going green. Apple has stepped up its effort to become environmentally friendly. During the past few years, Apple has manage to go green and being able to gain profit with the new program that everyone in the market is agreeing with. Apple has improve their products in ways that are more environmentally friendly, by removing some of toxic parts in their products and making them more valuable. They produce longer lasting batteries for Macbooks, iPhones, iPods to help reduce the consumption of electricity. Apple engineers improved the energy efficiency of devices by 30%. They  also uses up 55% less material on  new products than it's first generation. But most importantly Apple offers recycling, being able to recycle old products with rewards in return. Recycle anything from your Mac or PC, old iPod, iPhone or any mobile phone and if it has monetary value they'll apply that forward with an Apple gift card, or 10% off a new product. Other ways that Apple is going green is throughout their manufacturing. In their products transportation, smaller packaging than the one's used before, turns out to be a big fuel saver. Now Apple can fit 50% more boxes on a pallet. Apple is using 38%of manufacturing, 5% of transportation, 53% of product use, 1% recycling and 3% facilities. Apple once again is separating itself from the rest of others markets.

Week 2- additional blog

              As the year's holidays arrives, Apple prepares themselves with their new products introduces in the past month. The new iPod nano, the new iPod touch, the iPad and the new iTV. During the summer when Apple introduced the iPhone 4 a few weeks later all stores had sold outs of the iPhone and more iPhones where needed to produce. This was one of the most successful product in Apple's history being sold in the shortest period of time. Despite the economy we live today, Apple strategy plan intends to have the same impact on their new products of high purchases in the upcoming holidays. Also becoming more green they expect to engage more customers with their new products in the upcoming year.

Week 2- Strategic Planning of Apple Inc.

              After the downfall of Apple, they learned that taking small steps towards their company success was the best plan and to stick with it. Apple's strategic plan is mostly based on improving their products for a better tomorrow. They try to develop new capabilities and convince customers through their merchandise, their own beliefs and their world view so everyone can do to. Apple has two main strategies which are employing "technology-push" and "market-pull." Apple's innovation on creating the most creative, modern useful technology is their "technology-push." They not only focus on their highly technical gadgets to be sold, but how they reach to people through their technology. Their branding also is a plan, is about lifestyle, imagination, liberty, passion, hope, dreams and aspirations.
               Customer requirements also emphasizes on Apple's planning that serves with "market-pull." They take into account what customers demand and provide the best customer services. Apple's strategic planning evolves through their ideas of technology that reaches valuable customers and the way they serve their customers to fill their needs and demands. Apple's goal is to create design more innovating technological products that will serve to the public and be a change in the future.
              

Week 1- Markerting Management Philosophy of Apple Inc.

Apple store.

              Apple has been successful in the technology industry and has revolutionize the experience of the consumer of electronics and their many other products. Apple's main goal is to transform the best technology for the better use in our life and future experience. Apple has designs products for professionals and all other consumers that has changed their life's experiences in one hand touch away. 

              Apple's unique and sophisticated philosophy has executed to focused on the individual needs and wants, rather than sales orientation. Apple's philosophy can be defined as a production orientation philosophy. Their intense focus is on the technology and market side. As every year passes their ideas are changed to make a better product. They may as "What can we do best?" "What can our experts designs? Where do our talents lie?" Their basic understanding is customer needs and wants. However, like all companies, business is to make money, to develop new capabilities and convince customers to view their world the same as theirs. The iPhone and the iPod are good examples of this, as Apple tries to change the iPod and iPhone with new features and a more convincing product all in one. Has proved that they are focused to have more ease of use and more to the customer. This relate to customer value, have the benefit to trade the worth of the product and obtaining what the customer wants. Apple emphasizes their managing by their customers experience and customer satisfaction to fulfill customers needs and expectations. 

Week 1- Additional Blog.

 

Apple Store in NYC

             Apple is currently operating 301 retail stores in ten Countries and has an online store where hardware and software products are sold. Apple has managed to have the most successful sales on their new innovating products in a short-period of time. Even though a few years ago Apple wasn't part of the mobile industry. Besides Apple designs Macs, the best personal computers in the world and professional software. Apples has lead to the reinvented the mobile phone with its revolutionary iPhone and App store, which is defining the future of mobile media and computing devices.
            Apple's competition has build over the past few years. In the mobile phone industry, Microsoft has played a huge part in the industry with it's Windows mobile software that you can take it wherever you go. However, the introduction of iPhone the most modern phone has successfully turned customers over from the heavy-weights Palms and Motorola and many other competitors before iPhone. Although other companies has been around way before than the Apple's iPhone. The iPhone is in the top rating smart phones around the world.

iPhone 4

Apple Introduces New Products for 2010!

          As every year passes, a lot new and exciting technology is developed for our future beyond imagination. Apple Inc has gained it's well-known reputation based on their high-tech products that amaze everyone once they are launched into the consumer market. As we have seen Apple, new products come within a year of each product. We have seen Apple I, II, III and Macintosh but more advanced technology has arrived.  Apple redesigned, reinvented and introduced  products that are better for today's wold.

           Apple introduces the new iPod touch that has much more utilities. With it's new incredible features, which includes Face Time video calling, stunning Retina display, and HD video recording makes it the most exciting, thinnest and lightest iPod touch.

iPod touch

          
            The redesign of products always gets better when the more advanced technology is used. Apple reinvented and redesigned the new iPod nano which now has a multi-touch screen. This new product half the size of it's original version can be moved through your finger tips and let's you browse and navigate your music collection by simply tapping a finger on one of the display icons.

iPod nano with multi-touch

              Apple also designed the new Apple TV. This new product allows consumers to watch their favorite HD movies and TV shows. Apple TV offers a variety of selections to browse and watch instantly starting at 99 cents.
     
                                            

Apple TV

            Reviews from many consumers and press show that they are well satisfied with the new Apple products. The Wall Street Journal views the new Apple TV as a small step to a bigger revolution. It's reports announced that they are pleased with Apple's new product lineup and they believe that all new products will be a big seller for this upcoming holiday season.

Mission Statement Of Apple Inc.

      Apple Inc. is determined and committed to deliver the best personal computing experience by offering technologically ingenious products and services to students, educators, creative professionals and consumers around the world through it's unique modern hardware and software. Apple is able to enhance resources for future generations and for continuous improvements.

iPod  classic

iPhone

iPad

    

History of Apple Inc.

        Apple is one of the largest Computer companies in world today. Formerly known as Apple Computer Inc., is an international corporation. Apple has expanded it's technology and intelligences which is a huge part in the world today. For the first 30 years, Apple Computer Inc. was well known but then the word "computer" was removed on January 9, 2007 to reflect the company's successful expansion into the consumer electronics market which shipped it focusing to personal computers.

Apple I

          Apple was established on April 1, 1976 in Cupertino, California by Steve Jobs, Steve Wozniak and Ronald Wayne. Their main goal was to sell the Apple I personal computer kit. Years later Apple II and III came along and more products were introduced that captivated many users such as students, educators, creative professionals and many others consumers. As Apple began to expand, it started to design, market and manufacture computer hardware, software, and other consumer electronics. Through the years the company's best known hardware products began to expand, which included the first Macintosh computers. The introduction of the Macintosh line of personal computers in 1984 lead the company to become well-known for their advanced and intriguing products. Other than the famous Macintosh, years down the line came products to the market which include the ipod, the iphone, the ipad and many more gadgets.

Apple II

        

Apple III

           Throughout the 20th and the 21th century, alike many companies, Apple had encounter failures in the market. However, with the release of the iMac in 1988 Apple was able to fix most of their failures. Apple has developed a unique reputation in the consumer electronics field and as years continue, Apple has manage to design and create one of the most unique, useful and most popular products in the consumer market all over the world. We look forward to more amazing advanced and modern technical gadgets to our everyday use.

Macbook and iMac