Week 1- Markerting Management Philosophy of Apple Inc.

Apple store.

              Apple has been successful in the technology industry and has revolutionize the experience of the consumer of electronics and their many other products. Apple's main goal is to transform the best technology for the better use in our life and future experience. Apple has designs products for professionals and all other consumers that has changed their life's experiences in one hand touch away. 

              Apple's unique and sophisticated philosophy has executed to focused on the individual needs and wants, rather than sales orientation. Apple's philosophy can be defined as a production orientation philosophy. Their intense focus is on the technology and market side. As every year passes their ideas are changed to make a better product. They may as "What can we do best?" "What can our experts designs? Where do our talents lie?" Their basic understanding is customer needs and wants. However, like all companies, business is to make money, to develop new capabilities and convince customers to view their world the same as theirs. The iPhone and the iPod are good examples of this, as Apple tries to change the iPod and iPhone with new features and a more convincing product all in one. Has proved that they are focused to have more ease of use and more to the customer. This relate to customer value, have the benefit to trade the worth of the product and obtaining what the customer wants. Apple emphasizes their managing by their customers experience and customer satisfaction to fulfill customers needs and expectations.