Week 4- Marketing Environment.

             As changes happen in the environment and times passes, new development, learning's and all type of factors arises within a society. Both producers and consumers transforms the way the market functions. During development companies should require its new changes to be prepare for the possible effects of the shift. The changes in a environment can give the company either benefits or problems.
             Apple's marketing environment factors are several which includes, technological factor, inflation, and competitive factor. As we experience changes in our environment Apple's strategy tries to remain constant focusing on their major impact on their environment. When it comes to the technology aspect, Apple use various technological innovations that help in increasing productivity and improving the quality of their products. Although Apple had faced some problems with their products that where affecting the environment and its consumers. Apple executed those changes into solving them by showing their customer that Apple Cares, and giving them information on their future improvements on their products. As new season comes Apple tires to improve their products by reinventing their previous products and making them more creative, enjoyable and more usable that always impact the society. One of Apple's improvements that helped within the environment was when Apple started removing toxic part on their products, and providing products with less materials, lighter in weight and sizes also products with less electricity consumption. In our environment many consumers are concern on what they purchase, and they make sure is worth the products.
            During competitive economy that we live in today, many consumers think twice before they do their purchases. Inflation is one of Apple's concern, as Apple's products are in high prices. Many customers tend not to buy Apple's products due to it's high prices. Even though their products price may affect their profit, they keep the same price on most of their products and yet Apple remains being a successful company.
            When it comes to competition, Apple's makes sure they stay on the top with their high-tech products within the market. By creating very modern, advance and usable products. Apple's mainly competition are Microsoft, other main computer companies, and even music products in the music industry. Apple provides as huge variety of uses in their products such as the iPod and iPhone. Within the environment Apple's consumers are based on age, professionals and everyone else. Many young people, professionals, college students are their primary customers and so Apple popular products attracts those customers, that in the competition market other company stay behind and Apple strives in changes of the environment.