Week 3- Ethics and Social Responsibility

             Apple is committed to provide the highest standards of ethics and social responsibility throughout their cooperation. Through their Code of Conduct they ensures that working conditions in Apple's supply chain are well safe, also that their workers are treated with respect and dignity, and that the manufacturing process are environmentally responsible. Apple's Code of Conduct recognize the standards as follow: International Labor Organization Standards (ILO), Universal Declaration of Human Rights (UDHR), Social Accountability International (SAI), and the Ethic Trading Initiative (ETI). All this code of conduct are apply in all Apple's stores and manufacturing centers. One of it's code of conduct which is Labor and Human Rights, might be the most important one. Every employee has the right to be respected, organized, and be understood. As we know employees needs to be satisfies in order to have customer satisfaction.
         
           Apple's biggest movement in their social responsibility has been their new idea of Apple going green. Apple has stepped up its effort to become environmentally friendly. During the past few years, Apple has manage to go green and being able to gain profit with the new program that everyone in the market is agreeing with. Apple has improve their products in ways that are more environmentally friendly, by removing some of toxic parts in their products and making them more valuable. They produce longer lasting batteries for Macbooks, iPhones, iPods to help reduce the consumption of electricity. Apple engineers improved the energy efficiency of devices by 30%. They  also uses up 55% less material on  new products than it's first generation. But most importantly Apple offers recycling, being able to recycle old products with rewards in return. Recycle anything from your Mac or PC, old iPod, iPhone or any mobile phone and if it has monetary value they'll apply that forward with an Apple gift card, or 10% off a new product. Other ways that Apple is going green is throughout their manufacturing. In their products transportation, smaller packaging than the one's used before, turns out to be a big fuel saver. Now Apple can fit 50% more boxes on a pallet. Apple is using 38%of manufacturing, 5% of transportation, 53% of product use, 1% recycling and 3% facilities. Apple once again is separating itself from the rest of others markets.